General FAQs

Why does TruSea talk so much about “real freshness”?

Because not all fish sold as “fresh” is truly fresh. Large vessels often stay at sea for weeks, storing tons of fish before it reaches the market. At TruSea, we deliver within a few hours of catch, so what reaches your kitchen is genuinely fresh, not just something that looks fresh.

Is TruSea fish really formalin-free?

Yes. Every batch is tested twice for formalin — once at the shoreline when the fish is loaded and again at our cleaning facility. We follow strict checks to ensure no harmful chemicals enter your plate.

How is your sourcing different from regular markets?

Our fish comes from small boats that return early morning, not from large ships that stay at sea for weeks. This shorter journey means better taste, better nutrition, and natural freshness.

What makes TruSea processing safe and hygienic?

Cleaning happens in an air-conditioned facility using RO water, precision cutting with food-grade stainless-steel equipment, and packing in temperature-controlled conditions — untouched by multiple hands like in traditional stores.

Will the fish really taste different from store-bought fish?

Yes. Customers often tell us the flavor feels closer to “just-caught” seafood — firmer texture, natural aroma, and a cleaner taste because it hasn’t spent days in transit.

What if I’m not satisfied with my order?

We’re here to make it right. If you have any concern, just reach out and we’ll help with a replacement or resolution after a quick verification.

Package & Delivery FAQs

How do you keep the fish fresh during delivery?

Your order is packed in food-grade boxes with ice gel and delivered in temperature-controlled cold bags, so freshness stays locked until it reaches your home.

How quickly can I receive my order?

Most areas get same-day delivery within 3–4 hours, depending on distance and slot availability.

Is the fish handled by many people like in markets?

No. From cleaning to packing, the fish remains untouched by other customers or staff, unlike open market handling.

Can I choose how my fish is cut and cleaned?

Absolutely. You can select cut style, boneless options, and pack weight exactly the way you prefer.

Can I schedule delivery for later?

Yes. You can pick a convenient slot at checkout — whether you want it immediately or later in the day.

Do you deliver to my area?

Use the zipcode checker on our website to instantly see availability in your location.

SELFish CLUB FAQs

How does early access work for members?

The day’s catch lands around 5:30 AM. Members can order from 5:45 AM, while public orders open only at 7:00 AM — giving you the first and finest choice.

What are SelFish Credits?

You earn 10% credits on every order, redeemable on future purchases with no expiry — a simple way to save while enjoying the best seafood.

Do members really get free delivery?

Yes. SelFish Club members enjoy unlimited free delivery with no minimum order and access to priority slots.

Will members see rare varieties first?

Yes. Limited and seasonal fish are shared with members before public listing, so you never miss the good catch.

Can my preferences be saved?

Your cut style, weight, and TruSea flavour choices are auto-saved for faster, hassle-free reorders.

Can I cancel my membership anytime?

Of course. You can cancel whenever you like, and any earned credits remain usable.

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